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Our Services

Par Avance is focused on addressing the specific needs you have in each phase of your business development. Our services enable us to come alongside you to lift your marketplace off the ground, grow it, maintain it, model it, and measure it.

We are happy to take these worries completely off your hands or work together with you as a team. But if you are a self-starter, let us teach you what we have learned over the years so that you can manage your business growth yourself.

Marketplace Design and Setup. Together we define your strategy for online selling and create a design that will carry your branding throughout your online store. We model the way you sell, install and configure your Suite 280 Commerce markeplace, load your data and product images, obtain and connect your payment services, and open your online doors for business.

Hosting and Co-location. Par Avance provides co-location and managed hosting services that are ideal for e-Commerce, complex software applications and well-trafficked Web sites. For all our hosting customers, we provide top notch facilities as well as system administration, operational support, monitoring, measuring, backup services, load balancing and security services to assist the smooth operation of your business.

Marketplace Operation. If you do not have the staff to manage everyday changes to your marketplace, we are happy to become part of your team. We can peform any of the text or administrative changes needed to manage and maintain your online store, and we can provide resources for programming changes you may need for new features or changes to your look and feel.

System Integration. Information management is the key for achieving cost savings and for expanding revenue opportunities in a competitive market. You may have existing fulfillment and accounting systems or customer and product databases that are essential to your current business operations. We are experts at integrating different systems — even if they cross architectures and platforms — and we can integrate your current systems with your e-Commerce platform. In this way, we can help to preserve the efficiencies of your current processes and also reduce the training and change required of your employees.

Analyzing Customer Behavior. Customers respond to the structure, content, and changing information of your web site. There are many tools available for analysis and characterization of your customers' browsing and buying behaviors. We use these tools and combine them with an awareness of searching mechanisms, site changes, promotions, technology updates, news, and other impacting factors to model how your customers experience your marketplace. This helps us determine how to better serve your customers so that they are more likely to purchase from you initally, and to keep them coming back.

Measuring Success. In any for-profit business, a specific minimum return on investment is a goal. Other goals may be expanding markets and market share, increasing goodwill and customer satisfaction, reducing costs, growing efficiencies, giving back, or even priming a demographic for future products and services. When building a marketplace or creating any web application, we will work with you to define and describe specific desired outcomes. After implementing the appropriate strategies, we measure and report actual results against your objectives and work together to make the changes necessary to approach and achieve those goals.

Solving Problems. We are experts in e-Commerce, payment processing, gateways and merchant services, hardware and software architectures, database design and management, application development across many languages and platforms, security, disaster recovery, system migration and integration, hosting, the Internet, intranets, extranets and telecom. We have in-depth experience in many industries such as publishing, entertainment and sports, natural foods and supplements, technology products, phone card and PIN delivery, retail, and more. We have helped businesses sell to other businesses, to distributors and wholesalers, and direct to consumers. We have helped them prevent and block credit card fraud.

Please bring us your problems and questions — you know your business. We will listen carefully and tell you what we've learned, lay out alternatives, and offer consulting services for any phase of your project.